Home >> News & Events >> Mahindra Holidays signs MoU with Kerala Govt

Mahindra Holidays & Resorts India Ltd (MHRIL), a leisure hospitality provider offering quality family holidays, recently signed a five-year strategic alliance agreement with the Government of Kerala for the marketing and promotion of Homestays within the State. The Kerala Government has currently registered over 400 Homestays to help bring tourism revenues to a larger section of the community.

MHRIL established its Homestays business – Mahindra Homestays – in July 2008 to organise the growing Homestay industry in India and market it under a strong brand. The company has set up a pan-India network of homes that aims to deliver the real India through an enriching host- guest interaction.

"We are delighted to partner with the Government of Kerala for promotion of Homestays. This agreement will provide us with access to the Government-affiliated Homestays, which would be promoted via joint PR and marketing campaigns in target markets.

Today, tourism has evolved from mere sightseeing to actually exploring and experiencing the authentic culture of a place. The Homestay concept provides tourists with a unique vacation alternative, an opportunity to experience local traditions, customs and cuisine first-hand. Moreover, considering the shortage of hotel rooms in several destinations due to the increasing number of inbound tourists, a Homestay in the same locale could prove to be a big opportunity," said Ramesh Ramanathan, Managing Director, Mahindra Holidays & Resorts India Ltd.

Sivasankar M., Director, Kerala Department of Tourism, said this landmark agreement will be a successful move towards wooing the alert, independent traveller, in search of experiential holidays". He added that this agreement would help bring more than 350 classified homestays scattered across various destinations in Kerala under a single platform.

MHRIL will devise a transparent and easily decipherable classification and rating system for the Homestays as well as provide relevant training to owners on aspects such as hospitality, cooking, safety and hygiene. The agreement also provides owners with several advantages as Mahindra Homestays will contribute towards brand building efforts in a bid to create category awareness and promote Homestays as an authentic holiday experience.

As a marketer and service provider, Mahindra Homestays will also ensure various advantages for guests such as ability to view and select Homestays across India using a single website (www.mahindrahomestays.com), secure online booking with clearly laid out cancellation policies and guarantee of basic standards related to service, hygiene and safety. A special toll free telephonic reservation assistance center has also been set up to address queries, take reservation requests and answer destination related information for the benefit of guests.